Mobile Advertising Backed by Research

Key Statistics


  1. Billboard displays using motion are the most effective form of outdoor advertising in both product sales and consumer awareness.
  2. Mobile billboards generate 2.5 x more attention than static billboards.
  3. Mobile billboard displays are the most effective form of out-of-home advertising available, boosting product and name recognition 15 times greater than anything else available.
  4. A vehicle driven only 15,000 miles per year will pass 9,000,000 other vehicles.
  5. People are 33% more mentally alert when they are out and about, which can lead to a 28% higher propensity to take action compared to ads in other media.
  6. Outdoor mobile media billboards have a 97% recall rate and 96% of survey respondents thought mobile advertising is more effective than traditional outdoor advertising.
  7. Out-of-Home Advertising offers the opportunity to fuse an advertiser’s brand into the daily activities of their consumers.

References

  1. The Point of Purchase Institute, Washington, D.C.
  2. Perception Research Services.
  3. The European Outdoor Advertising Association, Zurich, Switzerland
  4. Outdoor Advertising Association of America
  5. Outdoor Media Centre, 2014
  6. Outdoor Advertising Magazine, TACA’s market research July/August 2002
  7. TNS Canadian Facts 2006 Day in the Life Study

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